Something about YouTube

Why is video so good for online marketing?

YouTube is huge in the world of online marketing, but why is it so important? How about these good reasons:
1. YouTube is owned by Google, which means that Google will naturally want to promote good content that is posted there in its search engine.
2. Many people now use YouTube as a search engine. For example, if they want to know how to put their hair into an ‘updo’ for a special occasion or get their lighting right in their family photos they will go straight to YouTube rather than to Google. If someone needs a product review before they decide which item to buy, they can watch the product being unboxed and used on YouTube.
3. Facebook page reach. Remember those golden days when you could post something on your Facebook page and most of your page likes would get to see it in their feeds? Well I’ll let you in on a secret…it still works if you use video. Yes, try it!  But you must upload the video to your Facebook page rather than link to a video on YouTube. So after you’ve uploaded your video to YouTube, upload it to your Facebook page for maximum reach.
3. Video is the best way of building a relationship with your audience online because they can see what you look like, hear your voice, look into your eyes and understand if you’ve got their best interests at heart or are just trying to flog them something.
4. I’ve found that video converts far more easily than text.  I can spend hours carefully crafting sales copy or I can spend three minutes making a simple video of me talking and the video will make me many more sales than the text will.
5. Once you’ve made your video, you can share it on Pinterest, Twitter, Slideshare, Stumbleupon… the list goes on. And unlike text blog posts that usually sink without trace after a few weeks, videos will often carry on being viewed for years to come. So each video really is a little asset that can be working for you 24 hours a day.
6. The ‘expert’ factor. Maybe it’s because we’re used to seeing experts on TV, but if you see someone talking on video they ‘feel’ like more of an expert than if they had just written a blog post. And if you’re seen as an expert in your field, new clients are likely to come to you when they next need your help.

So what’s stopping you from making a video?

Well, there are some big mental barriers that can get in your way, including:
 “I don’t know what to say and why would anyone want to listen to me anyway?”
I can help you with that(but i`ll wright in some other post about that). And yes, people do want to hear what you have to say if it’s genuinely useful or interesting to them.
“I don’t have a video camera”
Got an iPhone or Android phone? That’s all you need. Or you can dust off that camcorder you bought to make home movies (I`ll wright about this to in some other post).
“I don’t know how to edit video”
You don’t need to know how to edit video when you start out, and once you feel ready to edit there are free (or cheap) tools that are easy to use. Do your first video in one take then trim off the first few and last few seconds in YouTube if you want to(I’ll show you how in some other post).
 “I look  stupid on video”
Trust me, we all hate to see ourselves on video at first. But the first video is the hardest by a very long way and it gets much easier after that. Take a look of tht future post when it comes out and I’ll tell you some of the ways I got over my fear of making my first video(and yes i made videos before i started this site.

Tip: If you don’t want you face on camera you could make a video using VideoMaker FX(you need to pay on official site but you can search for free version.This link will give you download for free posibility*one note i didn`t have chance to try it because i`m using linux insted of windows*- http://www.mediafire.com/download/w4kxplu5regd745/VideoMakerFX+Full.zip)

“I don’t know where to start”
Making a video is like anything new – it takes practice. So start from where you are and just do it(For more tips i`ll wright about this to in some other post).
 “I don’t have time”
True, you may have to re-shoot your first video a few times. But once you get the hang of it, video can be much faster than writing (say) blog posts.